BOLD IDEAS. REAL WORLD IMPACT.
Creative OOH.
We take ambitious Out-of-Home ideas off the page and into the real world — across cities, streets, screens, and shared spaces where people actually live their lives.
We create, produce, and activate OOH campaigns that go beyond media placements. We engineer experiences. Work that feels native to its environment, earns attention naturally, and shows up in the real world with purpose.
We serve as a partner to media agencies, creative agencies, and brands who value engagement over impressions, attention over coverage and IRL activity over clicks. From first sketch to final install, we make ideas real — wherever the audience is.
From first sketch to final install, we make ideas real — wherever the audience is.
Real World Canvas.
OOH is never consumed in isolation. A billboard is part of a skyline. A transit shelter is a pause in motion. A live activation is a shared moment between strangers.
We design with environment in mind, shaping creative around how people move, wait, commute, gather, and explore cities. Our work is rooted in real locations — transport hubs, retail districts, city centers, cultural corridors, festivals, and neighborhoods — not abstract media plans.
Context isn’t a layer added at the end. It’s the starting point.
Our Services
CREATE
Creative built specifically for Out-of-Home.
We develop creative designed for scale, distance, dwell time, and environment — not repurposed from other channels. From early-stage ideation and strategic provocations to fully realized creative systems for digital and traditional OOH, we help ideas earn their place in public space.
Our approach balances bold storytelling with practical restraint, because in the real world, clarity cuts through fastest.
PRODUCE
Turning ideas into physical reality.
OOH doesn’t forgive loose execution. We manage the details that make work succeed in public environments — fabrication, technical builds, logistics, permitting support, content delivery, and timelines.
From custom LED builds and anamorphic 3D creative to large-format print, vinyl, projection surfaces, and mobile units, we produce assets engineered to perform outdoors, across diverse urban conditions.
Everything is intentional. Every material, pixel, and component earns its place.
ACTIVATE
Where brands meet people.
We bring campaigns to life through experiential activations, dynamic DOOH executions, live events, and city takeovers. This includes staffing, sampling, pop-ups, branded mobile units, touring activations, and content capture designed to extend impact well beyond the physical footprint.
Sustainability is built into how we think — from modular builds and reusable materials to energy-efficient technologies and smarter production choices.
OUR CREATIVE MANAGED SERVICE POWERED BY OUR CUSTOM AI
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EMPIQ™ is a proprietary AI-powered managed service exclusively for its clients, designed specifically for Out-of-Home (OOH) and experiential marketing. Built on more than 25 years of award-winning creative and production experience, EMPIQ™ is built to help advertisers and agencies accelerate the conception and development of bold, executable campaign ideas.
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Unlike general-purpose AI tools, EMPIQ™ is trained exclusively on real-world OOH success and experiential learnings, combining creative intelligence, production realities, effectiveness, location information, audience insight, market data, strategic creative frameworks and successful case studies to deliver faster, smarter ideation grounded in what works in physical environments. We utilize AI as a tool to aid creativity not as a first point of call.
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We built EMPIQ to help agencies and marketing departments turn briefs into real campaigns quicker, EMPIQ™ supports rapid concept development, rationale, ballpark costing, timelines and effectiveness metrics across live activations, experiences, digital and integrated campaigns for the OOH market - all built on our years of experience and successes. EMPIQ’s development reinforces Empirical Productions’ proud commitment to seamlessly blending creativity, technology, and real-world expertise to deliver market leading creative services for brands and agencies looking to deliver epic OOH work.
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The Empirical team consistently delivers exceptional service and innovative concepts, serving as a trusted and valued end-to-end partner.
Shawn Silverman - SVP Marketing at Paramount+
CONTACT US
Are you ready to bring bold ideas to the real world? Do you have a brief or campaign you want to discuss with us? Or do you just want to bend the ear of some of the most creative OOH minded people on the planet. We got you. We hear you. And we always reply….
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